Relevant content brings more opportunities to a website for businesses.
You might have focused on website development that you have lost the thought of digital marketing. Digital marketers have always mentioned the importance of relevant content in websites. They have emphasized its benefits in building brand awareness and online visibility.
Content brings opportunities for your website. However, content creation is not limited to your website; content marketing also reaches guest posting opportunities.
Guest posting opportunities is similar to creating high-quality content for your website. But in this situation, you are publishing the content to another website. Posting your content on another website gives you backlinks or reach a new set of audience.
So, what is the best way to find guest posting opportunities?
- Google Search
The most accessible place to look for guest posting opportunities is Google search. You can find blogs or websites that accept guests posts by searching the following terms alongside your main keyword:
- keyword + guest post
- keyword + submit a guest post
- keyword + guest post guidelines
- keyword + guest post by
Copy this format and replace keywords with the relevant keywords from your niche and industry. SERP will lead you to guest post submissions pages of blogs and websites.
- Reputable Guest Bloggers
You probably have gone through several blog posts in your niche or industry. Have you noticed that some blogs have the same author? These authors must be guest bloggers. Check out who are the most common or reputable guest bloggers in your niche.
Now that you know some reputable guest bloggers, you can search their names with the phrase “guest post by” on Google search. The search engine results page will be filled with websites that accept guest posts.
- Competitor’s Backlinks
You can take advantage of your competitor’s backlinks. If you have done an analysis among your competitors while working on your SEO strategies, you may have probably noticed that some of your competitors have to build backlinks from guest posting.
- Social Search
Aside from looking on Google SERP, several bloggers or website owners are active on social media. Most of them share their latest guest post content on social media. You can check for the keywords to find the latest posts in your industry.
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You can best search on Twitter and Facebook for these kinds of content sharing. You can follow the links they have provided to which websites accept guest posts.
Guest posting takes an important role in SEO. It helps build relationships, exposure, and authority. If you have not started guest posting yet, now is the time to look for opportunities.
And if you have started guest posting already, make it a two-way opportunity. While you are looking for websites to guest post, you can open an invitation for other guest bloggers to write for you.
Having fresh content helps from other bloggers can put out another perspective or image to your website. Moreover, it helps reach more audiences. It is still a win-win situation.