Want to make your business website vibrant? Want to use the most popular social media platform for your business? You are at the right place.
There is no denying that social media has changed the marketing scenario of the world. With its emergence, brands have found an effective way to market their products. Businesses are now shifting towards visual media for their marketing. And undoubtedly, Instagram is the best platform for visual-based content, and hence it has gained popularity amongst people and brands.
Businesses cannot afford to ignore Instagram as part of their marketing strategy. In the era of cross-promotion, they use an outstanding tool that helps them link their website to Instagram; that tool is Instagram Widget.
In the past few years, there has been tremendous growth in online shopping. People are making a huge shift towards online stores and ecommerce for their purchases, and hence you must showcase a unique website to your visitors. The Instagram widget helps to achieve that feat as it makes your website vibrant and appealing.
There are various other benefits of using the Instagram widget that we will discuss in this blog, but it is important to understand what Instagram Widget is.
About Instagram Widget
Instagram is an amazing tool that helps you aggregate the posts related to your business from all over Instagram. It allows you to curate and customise the gathered content and then beautifully displays it on your website.
It collects the content using hashtags, mentions, mentions, Instagram handles etc. In simple words, it collects the content that is related to the brand.
It is easy to install and have a user-friendly interface. You just have to copy code and paste it on your website backend. You don’t need any coding knowledge or experience to install or to run this widget.
The Instagram widget is compatible with every type of content; hence it can easily display images and videos without breaking any sweat.
It is an effective tool that helps you in various ways; here, we have listed down some of the amazing benefits of using this widget.
Top 6 Reasons to Use Instagram Widget for Website:
1. Vibrancy
In this competitive world, you should always look presentable in front of your audience as it helps you to create a good impression.
You can make your website presentable by embedding Instagram feeds on your website. The visual-based content makes your website more presentable and pleasing to the eyes of the visitors.
2. User – Engagement
People usually enjoy the website that makes their browsing experience better. People usually avoid websites that are dull, flat and plain.
The Instagram widget helps to solve this purpose as it makes your website engaging and interactive. The widget provides various content from Instagram, keeping the user engaged with the website for a long time. The various content consists of Images, short videos, long-duration videos etc. Visually rich content mostly serves the purpose to entertain the viewer and provide them with the needed information.
The widget displays a huge set of content, and hence visitors have the facility to scroll for more content. The widget also allows you to use carousel content, where a visitor can swipe through the content. Hence, it makes your website interactive.
3. Website Traffic
In recent times, the market witnessed enormous growth in online stores and ecommerce websites. And with such huge competition, you must make appropriate strategies to survive. You must have the edge over your competitors, and hence you need better brand awareness.
Brand awareness is highly affected by the website traffic, as there will be more website traffic, your search engine ranking will increase, and therefore more people will know about your brand. A vibrant and engaging website attracts people, and hence it increases your website traffic.
An interactive website also decreases bounce rate, which means people will visit more than one page of your website. A decreased bounce rate is beneficial for a website as it increases brand recognition and reputation.
4. Strengthen Instagram Presence
Nowadays, any business needs to have a strong Instagram presence, as many people often related the brand’s reputation with the brand’s Instagram popularity.
The Instagram widget acts as a link between your website and Instagram handle; hence, visitors unaware of your Instagram existences get a sneak into your Instagram chatter. The widget also allows them to follow your handle and like your content without changing or exiting the window.
5. Social Proof
Social proofs play a vital role in potential customer’s buying decision. A potential does not buy a product until he is completely convinced. Social proofs and public opinions are major factors that help to convince the customer.
Instagram is a hub for social proofs, as people often post pictures of the product and share their experience and opinion about the product. The Instagram widget displays these social proofs and opinions on the website and helps you win visitors’ trust.
6. Maintain Quality of Website
The Instagram widget allows you to moderate the content that goes on for the display on your website. You can filter out all unwanted and spam content. It helps you to maintain the quality of your website. And provide all relevant information about your business to your customers.
Read More: 2021 Best Tools To Embed Google Review Widget On Website
Conclusion
Instagram widget is a very helpful tool for your website; it provides various benefits to your business. It provides an extension to Instagram service that helps your business to grow and achieve new heights. These tools are readily available, and you can easily install them. These tools are effective, efficient, and economical, and hence help your business to boost your sales.
