Brands spend a lot of money creating perfect products for their consumers, but some are more popular, and some are always in the headlights due to negative feedback. What makes those successful brands different from others? Get to know here.
Creating the perfect product is essential, but delivering it at the right time and with suitable packaging is also essential. Packaging plays a significant role in getting more customers, but one slight mistake on packaging can result in a significant loss because of recalls. Many brands invest in artwork management solutions to run better project management and beneficial features. There are various ways and places where artwork management can help brands in various ways. These are: –
Project Management
For any project, multiple people are working on various things which get mismatched or out of order. To get the project’s status, you end up making phone calls or emails to the whole team regarding their responsibilities. With artwork management, there’s no need for continuous follow-up processes or sending boring emails to people. You can access the status information and the person responsible for the work directly. You can quickly provide new updates or instructions to the team, change people’s responsibilities of people or remove stakeholders in just easy steps. The management software will record what improvements were made by whom and when making it easier to record everything. With the help of cloud-based storage systems, all the information can be stored online and accessed by everyone anywhere in the world. That makes the work way more accessible and efficient.
Quality Assurance
The content used for the artwork is essential and must be proofread before using it in the artwork. With the help of artwork management, the new and old versions can be compared and approved by stakeholders through commenting on the platform itself. All the feedback and reviews can be shared directly so that no mistakes get passed through quality checks. The team will get reminders on their emails related to the deadline of the reviews process, and whenever a comment is posted, the software will notify all the people. It is to make the discussion easy and more transparent where everyone can share their thoughts and discuss.
Regulators
Proper regulations play an essential role for any project from the initial approach to the ending of the project. Different teams must complete the work as the management team, graphic designing team, legal team, etc. All the work needs to be completed in a sequence for the efficient completion of work. If one team is getting delayed in work, it will decrease the time of the following team as the deadlines are strict or deadlines won’t finish the project. In such a situation, tracking the progress of each step is essential, and through that, the project managers will be able to guide the team accordingly. In artwork management, you can see the status of work, whose work is a weed, and why. It is an excellent opportunity for the project managers to keep a better eye on the project status and decrease the probabilities of project delays.
Packaging
Packaging of any product covers crucial information about the product, which should be correct and concise without any error, especially in the pharmaceutical sector where the consequences of wrong information can be much higher. Up To now, Pfizer has paid the highest compensation fees for altering the information on their medical product. That is why proper proofreading services are needed to check everything is correct. In artwork management software, you can get proofreading and comparison tools to let you know about every detail on the packaging like font color, font style, type of font, colors of images, translation, etc. You can even compare two images by putting them side by side.
Supply Chain
Not only the project, but you can also manage your customers, suppliers, or vendors on such software to see what information they have received from the team, like the newest version of the product details, suitable barcoding and warehousing going on, and much more. Also, it is beneficial to keep all the stakeholders in one single place, whether they are internal or external. Stakeholders can do easy discussions and reviews; all of them will be on the same plate as aware of launch dates, obsoletion dates, etc. It can save a lot of time and decrease the chances of confusion and errors in the process.
Wrapping It Up!
Artwork management offers many to all the industries related to manufacturing and selling products like pharmaceuticals, food and beverages, personal care and cosmetics, etc. Such features can save a lot of time for companies, decreasing the possible errors and chances of recalls. That can save labor work, raw material, and reputation that might get spoiled.