During the fourth quarter of 2020, Oppo ranked in the top five in terms of smartphone market share in the country with 10%. The brand witnessed a marginal increase, from 8% during Q3 of 2019. Oppo’s rise in the smartphone industry is remarkable, given that the brand made its mark in the Indian smartphone market just a few years ago.
Oppo has also become the go-to smartphone brand for college students and young adults, who’ve been impressed by what the brand offers. Additionally, the smartphone company has been acting strategically to increase its presence in the country, and has been successful in carving a place for itself in the Indian market.
Oppo phones are one of the very few smartphone brands that placed their bets on effective marketing, and carefully executed campaigns. While Xiaomi became popular because of its flash sales, Oppo decided to go the mainstream way, with large billboards and posters driving their point across to the consumers.
Oppo’s budget segment phones — its A-series models were responsible for driving sales in the first quarter of 2020, but there are other reasons why Oppo has managed to attain the popularity it enjoys today. Let us take a closer look at some of the moves the brand has made, and how they have helped in cementing the brand’s presence as one of the most popular smartphone brands in India.
Catchy taglines
One of the best ways to grab the attention of the young audience is through catchy taglines, and Oppo to its credit has come up with some iconic ones. From calling itself the “Selfie Expert”, to asking the consumers to “Flaunt it Your Way” and to “Capture the Real You”, the brand struck a chord with the millennial and Gen Z in a way that most other brands couldn’t. This immediately made Oppo stand out from the pack, and the brand has since built its reputation as the go-to camera phone for the youth of the country.
Marketing and campaigns
Who can forget the iconic “Just Do It” slogan and campaign Nike ran all those years ago, which continues to be the brand’s unique identity in many parts of the world? Campaigns are more than just flashy billboards and advertisements; they mobilize a community. A couple of years ago, Oppo did something similar that turned into headlines.
To highlight Oppo Reno2’s revolutionary Ultra Dark Mode, the brand launched the “Bright Side of Night” campaign. The metros in Gugugram and Mumbai were adorned with reflective external wrapping, with the words “See the Bright Side of the Night” written on the trains, which glowed in the dark. The campaign became an instant success, and the brand made all the right noises to attract the younger generation.
Better cameras
Oppo today come with revolutionary camera features, including shark-fin pop-up selfie cameras, and incredible rear cameras across various segments. Oppo’s Reno-series smartphones are known for offering some of the best mid-range camera phones, while the Find-series mobiles are arguably the best premium camera phones in the market today.
Oppo Reno3 Pro housed the world’s first 44MP dual punch-hole cameras, while the latest Oppo F19 Pro+ 5G smartphone is dubbed as the “Portrait Video Expert”. Its lower variant, Oppo F19 is pocket-friendly, while the 6GB RAM phone comes with excellent cameras, a common attribute across all Oppo smartphones.
Pricing
Going through the highlights of Oppo smartphones, one would be led to believe that these are rather expensive. However, Oppo smartphones are extremely affordable, and are priced so that they can be afforded by college students and young professionals. Oppo offers smartphones across the price spectrum, from the budget segment for less than Rs. 10,000, to the premium flagship models that cost more than Rs. 60,000.
For instance, Oppo’s A-series phones are extremely affordable, while the F-series smartphones are excellent mid-range models. The Reno-series phones, on the other hand, can be considered to be mid-range to mid-premium smartphones, while Oppo’s Find-series mobiles are the brand’s high-end devices.
Thus, depending on how deep your pockets are, you can find an Oppo phone to purchase. All of these models come with best-in-class cameras at their respective price points, while Oppo also offers excellent features and specifications in its mobile phone models.
For instance, the Oppo A52 smartphone, which costs less than Rs. 14,000, comes with 6GB RAM, 12MP quad-rear camera array, 128GB internal storage, and a massive 5,000mAh battery. Given its price tag, these features and specifications are truly incredible, and consumers get the best bang for their buck.
If you want to purchase an Oppo smartphone, you can shop at the Bajaj Finserv EMI Store, and purchase your preferred Oppo mobile at discounted prices. Additionally, you can use the Bajaj Finserv EMI Network Card, and divide the cost of your new smartphone into convenient monthly installments.
