Gym ownership may not sound like a lucrative endeavor, but in 2019 more than 184 million people belonged to a gym. It’s a competitive industry for those hoping to open up a gym, and you’ll need to work hard to stand out.
Continue reading to learn more about being a gym owner and how to find success in the role.
What Does a Gym Owner Do?
Gym owners have a wide range of responsibilities. They are responsible for growing clientele, finding the right staff, maintaining the space, communicating with clients and staff, making long-term decisions, and finding insurance for gyms. Gym owners may even lead personal training sessions or classes.
While this sounds like a lot of work, a successful gym owner hires quality staff to help delegate tasks and share the workload.
Average Gym Owner Salary
The average income of a gym owner is $65,695 annually. While the industry is competitive, top earners make up to $140,000, but reaching that income level requires a lot of dedication and hustle.
Stand Out Among the Crowd
Due to the competition in the industry, it’s vital to start a gym that stands out among the crowd. If your gym has nothing to differentiate from the other options in the area, it won’t be the big success you’re imagining.
Come up with a plan that will set you apart, whether it’s specialized services, unique class structures, a new type of workout, or state-of-the-art equipment. By creating a niche for your gym, you’ll be drawing in those who are seeking something new and different.
Focus on Your Clientele
Successful gym owners focus on growing their clientele and building relationships with everyone who walks through the door of their gym. Building these relationships creates a buzz from your current clients that travel to prospective clients by word of mouth.
Draw in new clients by running membership promotions, having a fresh social media presence, and participating in the local community.
Meet a Demand
Successful gyms meet a demand. During the pandemic, many gyms had to adapt to offer more virtual options to keep their members.
Consider the current climate of the fitness industry and determine what types of things people are looking for in a gym.
Offer a Variety of Services
A gym that has a variety of services available to its members will draw in more potential customers. An array of services give them options to choose from to spice up their fitness regime.
Some services you might offer are:
- Personal training
- Meal planning
- Healthy food counter
- Protein shakes
- Weight loss groups
- Fitness classes
- Fitness challenges
- Digital Content
Find Success as a Gym Owner
There are many factors to consider to become a successful gym owner. If you’re thinking about opening up a gym, you’ll need focus, determination, and a fresh perspective to stand out in a competitive industry. Building these relationships creates a buzz from your current clients that travel to prospective clients by word of mouth.
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