Customized labels are a cost-effective method that gives your products and packaging more professionalism and style. However, with so many finishes, shapes, and sizes, you need to be well informed to pick the right fit for your item.
The information we have compiled below will help you determine which label is right for you. Use this checklist to make an informed decision:
- What is the purpose of the label?
- Which is the appropriate label size?
- Choose a shape
- Which is the most suitable label material or finish?
- How many labels do you need?
What is the purpose of the label?
The first thing to think about is the information you want to be included in the label. Consider the purpose for which you want the label – is it for use on the packaging? Is it for a product? Is it for items in transit? The information you use on the label will differ depending on its purpose.
Shipping labels
Before your shipment is stamped with the third-party’s shipping label, personalize them by sticking a label that bears your logo and business address.
Product labels
The information on product labels should include the product information and brand logo. Don’t leave out information such as product name, flavor, content, ingredients, or instructions for use.
Stickers are the best way to draw attention to a unique product feature. Use labels to draw attention to certain components and allergies, as well as to indicate if something is all-natural or created locally.
Packaging labels
Use basic labels with your logo and company name to add a finishing touch to your packaging.
Which is the appropriate label size?
The size of the labels depends on their purpose. Packaging labels are fairly small compared to product labels. Product labels should be big enough to bear important product information. The text should be large enough for buyers to read. However, the label size will also be determined by the size of the container.
How to choose a shape
Labels are available in all shapes, and it is up to you to pick the best suit for your items. The form of your label should be appropriate for your purpose and brand. Square and rectangular labels offer more space but are not as aesthetically appealing as circular or oval.
Some people prefer a circular or oval form over a typical rectangle because it fits their brand better. Others will benefit from a squared edge to help their design stand out.
Which is the most suitable material or finish?
The type of finish or material you choose has a great impact on the overall appearance of your label. There are a few additional factors to consider when choosing a finish.
Paper labels are ideal for dry surfaces where moisture resistance isn’t a concern. These labels are also a cost-effective choice for packaging such as boxes and paper bags. A plastic label, on the other hand, is best suited for items that may come into contact with moisture or will be stored in a freezer or refrigerator.
Some cosmetics and other products packaged in glass and plastic containers look good with clear labels. A silver or gold foil finish is a great way to give your items and packaging a stylish, sophisticated look.
Label quantity
The final thing to consider after you are done with the above is the number of labels you need. If you need a small quantity, sheet labels are an excellent, cost-effective solution. They are available in a range of sizes and shapes and are a great alternative for startups.
Roll labels are good for larger amounts. They are easy to store and are a money-saving option for large orders with some shapes to choose from. Are you looking for gift or event stickers? Sticker singles are available in large quantities and are a terrific branded bonus to send out to clients and at trade exhibitions.
Now that you have the checklist, you’re good to go! To get the best results, it is best to consult a professional label manufacturer for sound advice.
