To succeed in business, you have to be where your customers are.

Is your small business easily accessible to customers? If not, you’re leaving money on the table. In fact, this is one of the main reasons about 40 percent of small businesses fail within three years.

However, it’s not that business owners don’t know that they should be where their customers are. The problem is these owners don’t know where to find their customers, yet this is one of the top marketing essentials.

In this article, we’re telling you where the modern consumer is hanging out. Use this information to position your businesses accordingly.

Search Engines

No, customers aren’t hanging out on search engines. But they are using these tools to begin their search for products, services, and brands. A whopping 80 percent of all online experiences begin on a search engine.

If you’re wondering how your business can be found on a search engine, the answer is search engine optimization (SEO). It all starts with having a business website that’s optimized for search engines. Everything from the web design to the technical aspects should be implemented with SEO in mind.

Blogging is vital in SEO. Businesses with an active blog receive more traffic to the company website and often record six times more conversions.

Ranking on the first page of Google or any other search engine requires consistency. It isn’t going to happen overnight. However, you can also use PPC advertising for quick results.

Social Media

This is a no-brainer, really. Seven in ten Americans use social media.

Almost all small business owners know the value of social media marketing, which is why about 90 percent of small enterprises are on social media.

Unfortunately, not many are leveraging the power of social media. You must know how to use social media correctly to reap the benefits.

Start by identifying who your customer is. Next, establish the social networks they use. If your business sells to Gen Zers, for instance, you really have no business setting up a Facebook or Twitter page. Your target market is on TikTok, Snapchat, and Instagram.

Your content game has to be to-notch. It’s of no gain being on the right social media platforms if you aren’t creating content that’s suited to your audience. The right content drives engagement and sales.

Ecommerce Platforms

If you’re an ecommerce business, you’re probably selling direct-to-consumer on your website. You can also explore selling on third-party ecommerce platforms, especially Amazon.

74 percent of consumers in the U.S. start their product searches on the Amazon website. So, if your business is selling on Amazon and you’ve implemented Amazon SEO, there’s a good chance the platform will drive a good chunk of your sales.

Marketing Essentials: Follow the Customer

Marketing is the key to promoting your brand and increasing your sales. However, without having a good understanding of where your customer is, it’s hard to run targeted marketing campaigns. This marketing essentials guide has enlightened you on the most common places you’ll find your customers.

Explore our blog for more marketing tips.