Did you know that there are more than 13 million google searches each day? Whether people are looking for a delicious dinner recipe or a new workout plan, they turn to the internet for answers. 

If you want your business to show up in search results, you need to focus on search engine optimization (SEO). Focusing on SEO is the process of improving your website to increase online traffic. 

To improve your SEO, you first have to learn about the different types of SEO. Why is SEO important? Keep reading to learn more about the common types of SEO and their importance. 

On-Page SEO

One of the most important types of SEO is on-page SEO. On-page SEO is a measurement of how optimized your web pages are for search engines and your customers. 

Without good on-page SEO, search engines won’t know what the webpage is about, therefore they won’t be able to rank it in search results. 

To have good on-page SEO, it is important to focus on relevant keywords, write strong headlines, and use high-quality internal and external links. 

Are you ready to improve your on-page SEO but are unsure where to start? If so, a b2b SEO agency can help. 

Off-Page SEO

While on-page SEO refers to the optimization of your website, off-page SEO involves factors outside of your website. Having good off-page SEO can make your website more credible and trustworthy. 

One of the best ways to improve your off-page SEO is to build high-quality backlinks. To build good backlinks, you can guest post for other websites. 

When other websites with good credibility refer back to your website, it increases your authority. In addition to building backlinks, you also can focus on getting social media shares. 

Technical SEO

Technical SEO is a measurement of how optimized the technical part of your website is for SEO.

If your website is slow, has broken code, or doesn’t work on mobile devices, it will have a big impact on your search engine rankings. Technical SEO is harder to fix than other types of SEO because it requires more skill. 

If you want to improve your technical SEO, it might be best to hire SEO services or learn how to code. While learning to do the work is difficult, it is a rewarding skill to have. 

Local SEO

One of the biggest benefits of SEO is ranking in search results for your local area. Whether you own a restaurant or a roofing company, ranking in your local area can increase business. 

Local SEO refers to how well your website is optimized for the area you live in. To improve your local SEO, focus on getting reviews from customers, choose local keywords, and create a location-specific about page. 

Which Types of SEO Should You Focus On?

Focusing on your website’s SEO can increase sales, generate new leads, and build your brand. To grow your business, make sure you work on these types of SEO.

Did you enjoy reading this article on SEO for businesses? If so, check out the business category for more advice on how to grow your business.