Do you still remember the time when Amazon was accused of ruining the holidays?
If you’ve forgotten all about it, here’s the short version. Some customers ordered presents. Yet, Amazon’s trademark brown cardboard packaging was notably missing when these got delivered.
Now, you may say, “What’s the big deal? It’s just a brown box.” For these customers, though, those boxes not only meant ruined surprises but also decreased trust in the brand (that is, Amazon).
That’s why it’s essential to invest in custom product packaging for your products. Even if you don’t sell items on Amazon, if your products and their packaging are good enough, they’ll help increase brand awareness for your company. Besides that benefit, here are other reasons it pays to think twice about your product packaging.
Custom Product Packaging Creates a Better Customer Experience
If you’re a small business owner who wants to stand out from the crowd, having excellent products isn’t enough. Don’t forget about how your customers would feel once they receive your items.
You have to make them feel excited about their purchase, which would be hard to achieve if your packaging is generic and bland. If you don’t quite believe this, look at the numerous unboxing videos online.
Products housed in unique, luxurious, or quirky packaging get more likes and comments. Perhaps it’s because these help build up anticipation. If the custom packaging is already that great, how much more what’s inside?
Bottom line: Since packaging is the first contact customers have with your products, why not make yours as memorable as possible?
Customized Product Packaging Offers Safety and Protection
So, your goal is to operate the best online store. It’s an admirable thing, given that the e-commerce industry is already saturated with players, even in niche categories. However, if you have fantastic products, being the best e-commerce store is very much possible.
It would be a shame, though, if your awesome products get damaged while in transit. That’s why packaging shouldn’t only be aesthetically pleasing. It should also be customized to offer the best protection.
Beyond protecting your products, the packaging you choose should also keep your customers safe. Especially in the food business, it’s crucial to ensure the packaging displays essential info such as best before dates, allergens, and nutrition facts.
Custom Packaging Is Both Functional and Practical
Resealable packaging isn’t new, but when it was first introduced, it was a game-changer. In the food industry, it helped maintain freshness, shelf life, and flavor. Customers loved it because they didn’t need to finish everything in one go.
Even if you don’t sell food items, the convenience factor offered by resealable packaging is something to consider when designing your custom packaging. Now, if you’re having trouble where to start with your packaging design, you can browse ideas online, or you can check out Petro Packaging Company for options that are functional and practical at the same time.
Opt For Packaging That Packs a Punch
Because custom product packaging helps promote brand awareness, create better customer experiences, and offer safety, protection, and convenience, it’s undoubtedly worth investing in.
For custom packaging ideas, feel free to check our other posts. We also have tons of business articles that might interest you.
