There are very few industries that have been left untouched by the huge technological developments in the last decade, with huge changes being implemented in all areas of day to day life. However, one of the biggest developments has been in the fitness industry, which is now dominated by different forms of technology that has had a direct impact on how we keep fit and look after our bodies. 

Just how much impact technology has had on the fitness industry has become more visible over the last twelve months with the world engulfed with the COVID-19 pandemic which has forced us all to stay at home. With gyms around the globe being forced to close, technology has become an essential part of people’s daily routine, with more people than ever before interested in learning more about their own health and fitness. 

So, here we are going to discuss why technology has become such a big deal in the fitness industry and the different ways that it plays a huge role in how we keep fit in modern society. 

Fitness apps

Technological developments in the fitness industry have completely revolutionised what it means to keep fit, and offers everyone the opportunity to know more about their overall wellbeing through the development of fitness apps. While it is safe to say that there is an app for pretty much everything you could possibly need nowadays, some of the most downloaded and most used apps are those that collect data on our fitness levels. Research has found that fitness apps downloads grew by a staggering 50 percent in just the first half of 2020, which indicates how big a role technology plays in our day to day lives.


While fitness apps first grew in popularity in the form of step counter apps, technology has taken these fitness resources to the next level. Technological developments have meant that not only are your steps tracked, but so is your heart rate, sleep cycle, and general wellbeing. However, it should be said that the development of step counter apps has made a huge difference to how proactive many individuals are about their own fitness levels, and has made more people conscious of how active they are on a daily basis. 

The rise of the home workouts 

While home workouts are by no means a new feature to getting fit at home, exercising at home has come a long way since the home fitness videos of the 1990s. Home workouts have since said goodbye to the infamous leg warmers and Lycra, that were once synonymous with a home workout video, and thanks to technology, there is no workout that you can’t get access to, within the comfort of your own home. 

While technology plays a huge part in the rise of home workouts, the popularity of them has increased dramatically over the last year due to the pandemic. The implementation of government restrictions and nationwide lockdowns has meant that home fitness has become the only way for many of us to keep fit. 

For example, long gone are the days of the home workout routines on VHS featuring the latest celebrity showing off their recent weight loss. Instead, many gyms have been forced to take their entire service online, with yoga zoom classes and HIIT workout sessions. Without the role of technology, these developments in home workouts would not be impossible. Therefore, it could be argued that technology has saved the fitness industry from complete closure during the COVID-19 pandemic. 

However, not only has technology made the home workout session more accessible, it has also meant that taking care of your body post-workout is a lot easier as well. While technology has had a huge influence on fitness tools and equipment in the last few decades, development in home muscle recovery equipment means that you can also reap the benefits of massage therapy from the comfort of your own home. No longer is vibration technology confined to the gym or sports centre, and now we can all benefit thanks to the development of handheld devices, such as the massage gun produced by Pulseroll

Online coaching 

Long gone are the days of physically having to attend your nearest gym after work to be able to benefit from coaching and instructions from a personal trainer. Instead many trainers are now offering online services, so that you can get the fitness help and support at a time that suits you. 

The fast pace of modern society, encouraged by the developments in technology, has meant that we are all accustomed to getting what we want/need quickly. Therefore, gym-goers have been on the lookout for services that work around them, such as online coaches that are not constricted by gym opening hours. 

24/7 access 

Before technology played such a huge role in the fitness industry, gym-goers were restricted by the gym schedule and opening times. Therefore, this meant that for some people getting to the gym around their other family and work commitments was impossible. However, with more of the fitness industry now being available online, at any time of the day or night, a whole new type of client can get involved. 

With technology allowing constant access to fitness tools, workouts, and advice, you can take part in exercise any time and any place. This has also led to the globalisation of the fitness industry, meaning that people all over the world can come together to workout at the same time. This wouldn’t be available without the huge role that technology plays in the fitness industry. 

Fitness trackers 

One of the main developments that has emerged as a consequence of the role that technology plays in the fitness industry is the increased prevalence of fitness trackers. They are far from being solely a fashion accessory and now most people have a wearable fitness device, even if they aren’t from a traditional ‘gym-goer’ demographic. 

Fitness trackers have made being aware of your own fitness levels more accessible to all individuals and provides reliable data to help track and understand their progress. You don’t have to be a fitness fanatic to benefit from a fitness tracker, and it has encouraged a lot of people to become more active and work to improve their fitness levels. 

Fitness trackers have been developed considerably since they were first released, and now can track a lot more than steps taken. They can now monitor the user’s heart health as well, allowing for instant feedback from workouts to help you get the most out of physical activity. No matter what kind of exercise you are taking part in, from a home workout class to a brisk walk around the block, a fitness tracker can monitor and assess your progress. 

While technology has been playing a major role in the fitness industry for several years, its contributions have been crucial to its survival in the last twelve months, with more of us relying on technology more than ever before.