What is social media marketing and do we really need it? Many companies are still asking themselves this question, but social networks such as Facebook, Instagram and Co. have been omnipresent for many years. Social media is more than just sharing and liking an image from time to time, but is now also useful for reputable companies. How social media can also be applied to your industry and your company and how you can strengthen your business with it, you will learn in this post. Let’s go!

What is social media marketing?

Social media marketing is an important area in the online marketing mix. International social media marketing includes all activities and measures on media platforms, such as Instagram, Facebook, Pinterest and Co., which help the company to achieve its goals. Social media is mainly used for its own marketing purposes and helps with branding and reach creation as well as for good customer loyalty through interaction with followers.

Benefits of Social Media Marketing

In recent years, a lot has changed in social media marketing. The social platforms have opened up an ever-larger circle of users, whereby not only, as initially, mainly young people, but now also older users can be enthusiastic about the social networks. With more than 500 million active users every day, this number underlines the enormous potential that lies in social networks.

The advantages of social media and how you can apply them to your company can be found below.

With social media at the ravages of time

Social media is no longer just a trend. Facebook, Instagram and Co. have become an integral part of digital communication, because they form an essential part of corporate communication. The social media presence is therefore like a digital business card for companies. For example, companies can record current trends and apply them to their product or industry in order to generate attention.

Increase brand awareness

One of the most common business goals that social media aims to achieve is to increase brand awareness. Often, companies also work with so-called influencers as brand ambassadors. These have their own community, which allows brand awareness to be further expanded. Whether organically or through an advertising campaign – in social media marketing, your company can significantly gain in reach and thus in awareness.

Acting with the community on social networks

Social media generally means interacting with social contacts. Different formats can be used in social media to get in touch with the community. Be it to inform about products or current events or to go into direct contact, for example with a survey in Instagram Stories. Good community management is therefore essential for social media marketing, because those who give their customers questions and answers are remembered positively for good service.

Brand Building

Brand building affects every company and is one of the big topics that is relevant to the marketing activities. Brand building concerns the external perception of your company, which you can control yourself through social media.

With the help of the networks, you can highlight your company’s unique selling proposition even more and communicate your product or service to customers as distinctive. Show the relevant added value for your consumers and position your company skillfully on the market. Through authentic and aesthetic image and video worlds, the desired impression can be conveyed.

Target group-oriented advertising

Paid ads are always part of the social media marketing strategy, as this can increase the visibility of the company much faster than in organic growth. With paid media, contributions can be targeted to target groups. From simple demographic characteristics to specific interests and behaviors, active social media users can be precisely determined and provided with the appropriate content. At the same time, it is possible to achieve different goals with different ads.

Selection of channels

When choosing the channels, you orient yourself to your target group. For example, if your target group is very specialized in video content, Youtube is recommended as a platform. If your community has a very high design standard and your content is very aesthetic, your platforms would be Instagram and Pinterest. For B2B companies, the LinkedIn platform is particularly suitable for interaction with business partners.

Keep an eye on the competition

On social media, don’t just keep an eye on your own presence in the relevant networks, but stay up to date on what your immediate competitors are doing. Which campaigns are currently being run, which influencers does the competition work with and which content is shared? However, it is important not to copy here, but to create your own valuable content for corporate communication and to stand out.

Measurable success factors through social media

You want to know what your social media activities bring to the company in concrete terms. This is exactly where the key performance indicators (KPIs) come into play, which can be used to measure values such as awareness, interaction and reach in concrete effects of your work. Of course, social media activities must always be evaluated in the long term in order to be able to read visible successes and goal achievements.

What does a social media marketing agency do?

As a social media marketing agency, we bring you relevant reach for the right target group for your product or service. Whether on Facebook, Instagram, Youtube, TikTok, Pinterest or other social networks – with professional social media marketing, we draw attention to your company. We look after your company’s social media channels, support you with content creation as well as with the placement of paid ads and the development of an editorial plan.

You want to strengthen your brand, increase your reach or win new customers? Work with us to develop a mature and constructive strategy for your professional social media presence. We develop an individual concept for you that fits perfectly with your corporate philosophy.


Social media marketing is relevant to your business if you want to build a loyal community, offer recognition through a strong presence and position your company and products through good branding