Did you know that presenting a brand across all platforms consistently can increase revenue by up to 23%? This means you’ll want to create a uniform message throughout your website, social media posts, product packaging, etc.
Before you can present your brand to the world, you need to know the elements that make up branding. With the right branding and development tools, your business will benefit from success.
So, what are the key business branding items to consider? Keep reading to find out.
1. Business Name
One of the most important business branding items is choosing a business name. Depending on the kind of business brand you want to build, your name could be the most important factor to success.
A business name impacts other branding items like the business logo, marketing, domain name, and trademark registration.
It’s ideal to build your brand around a name that is hard to imitate and won’t be confused with competition in the same market. If possible, run your name by a focus group to ensure it does not have an unintended meaning.
2. Brand Logo
During business development, you can work on creating a logo for your business. This is one of the first things people consider when building a brand.
The logo will act as the face of your company and will be placed anywhere that your brand exists. You can first decide from the following different logo types before nailing down a design:
- Abstract
- Mascot
- Emblem
- Lettermark
- Icon
- Wordmark
- Combination
Small businesses tend to experiment with an icon and a wordmark to create a combination logo.
3. Buyer Persona
Like a logo, a buyer persona is something you’ll have to create yourself. This step involves learning about your target audience to outline customer challenges and how your business can solve them.
A buyer persona can benefit your marketing strategy and build brand awareness overall.
4. Social Media Presence
Another one of the business branding items you can’t live without is a presence on social media. You don’t have to sign up for every social media platform out there, but make your presence known on the ones that your audience uses.
After creating your accounts, you’ll need to continuously post content like blogs, images, promotions, and b2b video production.
5. Brand Elements
Being specific about your brand elements will help audiences identify your business. Some examples of brand assets include the following:
- Colors
- Fonts
- Packaging
- Slogan
- Logo
You can decide which brand guidelines are right for you by using the data you have on your target audience. Certain colors and fonts evoke emotion so decide what you want your customers to feel.
Once you have chosen your brand elements, you can integrate them across each channel for optimal branding.
Do You Have All of the Necessary Business Branding Items?
Developing brand awareness takes time but with the right tools in place, your goals will become reality. A startup business needs to start the development process right away.
With the above business branding items, you can create awareness for your brand. Implementing these ideas into your business strategy will help your company be a success story.
For more business advice, check out the other posts on our blog.
