Here’s an important statistic to remember the next time you look at your business website. It takes just 50 milliseconds for online users to form an opinion, whether positive or negative, about your website. It goes to show that first impressions really do count.
If online users who click into your website aren’t instantly impressed by the aesthetics of the page, they are unlikely to continue browsing. Even if your company website passes this first test, enticing them to perform an action—such as providing contact information or making a purchase—requires a website that is functional, informative, and has clear calls to action.
In this blog post, we will share 5 essential web design tips to ensure that visitors have the best possible experience on your site.
1. Make Aesethics a Priority
We’ve already seen how important aesthetics are to a website. Central to this is your site’s homepage or landing page, which should have a minimalist design that is free of clutter. This page should instantly communicate your core message to visitors.
When it comes to a home page, the trick is to design for short attention spans. The most important content should appear ‘above the fold’ and text should be complemented with imagery.
2. Make Your Content Easy to Read
Your website’s content should be easy to digest and understand, should be compelling and informative, and should encourage readers to perform an action. In addition, the content itself should be easy to read. Choose easy-to-read fonts and large font sizes so reading doesn’t feel like a chore. Your website is the heart of your business’s digital marketing strategy. It should incorporate your branding and express your business’s unique personality.
3. Ensure Site Navigation Is Easy
Everything about your website should be tailored with the visitor’s convenience in mind. Your website menu should include all pages and be prominently placed. It’s also recommended that you add a ‘Back to Top’ button and provide essential information in your website’s footer.
4. Make It Mobile Friendly
88% of people who make a local search on their mobile will visit a related store within one week, according to Google. This statistic highlights the importance of making your website mobile-friendly. Your mobile version should be even less cluttered than your website and should be fast and responsive.
5. Ensure Your Brand Identify Shines True
Your website is the heart of your business’s digital marketing strategy. It should incorporate your branding and express your business’s unique personality. This will help with wider brand recognition and help to foster a relationship between your brand and the customer.
Check out 10comwebdevelopment.com for more information on web designs that stand out.
Essential Web Design Tips for Your Business
When you are designing your business’s website, it’s important to keep your customers in mind. Your website design should be focused on enhancing their online experience and encouraging them to perform actions.
Like this blog post on web design tips? Be sure to check out our other informative articles on a wide range of interesting topics.
