Wholesale marketing is an effective and overlooked tool for business-to-business, B2B, companies. In today’s digital world, B2B marketing is starting to resemble that of B2C. Many B2B companies are frustrated that they exhaust their marketing budget and still don’t have any return.
This is most likely because there is no marketing strategy. In this guide, you’ll find five B2B marketing tips that are guaranteed to boost sales and generate leads. Let’s dive into these five tips that will enhance your B2B wholesale marketing.
1. Improve User Experience
If your website isn’t generating the leads you want, it’s time to look at your user experience. The only real way to understand where users are dropping off on your website is to install a heatmap. A heatmap is a tool used to track consumer activity on your website.
You will be able to analyze your consumer’s actions on the website. This information will enable you to see where customers are the most engaged and most confused.
Use this information to create an improved user experience and optimize your sales funnel. Some examples of heat map providers are Lucky Orange, Crazy Egg, and Hotjar.
2. A/B Testing
A/B testing is when two equal and randomized consumer pools are shown different iterations. It can be a different version of an ad campaign, pricing, or page layouts. Make sure to only test one variable at a time.
A/B testing can be used to see which version of a website is most effective. B2B wholesalers should test various call-to-actions, displays, pop-ups, incentives, and images.
3. Write Compelling Product Descriptions
So the buyer is on your product page now. What will put them over the edge and get them to checkout?
A compelling product description.
There are a few things that are an absolute must for effective product descriptions. A description must clearly state the benefit to the consumer. This is your competitive advantage.
Your product description should also be concise, captivating, easy to read, and of course, cover the product specifications. Be sure that your product description is optimized for web and mobile devices.
4. Retarget
The majority of first-time website visitors likely won’t become instant customers. Focus your wholesale marketing on nurturing these potential customers.
Guide them back to your intended sales pipeline. B2B lead generation agencies are experts when it comes to turning these potential customers into paying customers. They are responsible for helping B2B retailers grow their sales funnel.
5. Invest in SEO
SEO is the today and the future of B2B commerce. Leverage off-site SEO to guide leads to your website. Once they are on your site, use on-site SEO such as hyperlinks and keywords to funnel your leads into sales.
Effective Wholesale Marketing
Wholesale marketing is about strategic trial and error. Make sure to have a plan. As you try things, keep what is working and cut out what isn’t.
Your brand can capitalize by implementing the five tactics listed above. Continue reading our blog for business tips that’ll take your B2B marketing to the next level!
