The functional beverage industry is a booming field with over 3 million consumers in the market and the rise of these functional beverages has made it the fastest-growing business in the beverage industry. Why is it so popular? 

People love being healthier and staying fit. So, it’s no surprise that a product that promotes health is valued highly. These beverages are made from fruits, vegetables, and plant or protein from animal extracts, which benefit the health of people in numerous ways. This encourages them to drink such beverages regularly to maintain their health. 

Due to this growing popularity, the market for functional beverages has become a highly competitive one, with millions of products fighting for their spot to stay trending. This has led to a need for unique marketing strategies and ideas to stand out from the crowd and get noticed. 

Let’s look at the top trends that are taking place in the functional beverage industry –

Hydrating Sugar-Free Drinks

With the rising popularity of veganism and plant-based diets, many companies are now creating healthy drinks that are vegan, plant-based, and sugar-free. These drinks are becoming increasingly popular as they are a healthier alternative to sugary drinks and alcoholic beverages. They are also seen as a more sustainable option, as they do not require the use of animal products. These drinks are often made with natural ingredients, such as fruits and vegetables, and often fortified with vitamins and minerals. 

Herbal Coffee and Tea

Herbal coffee and tea are two of the most trending beverages. They are made from plants and have many health benefits. Herbal tea is rich in antioxidants and it can help boost your immune system. On the other hand, herbal coffee is a great source of caffeine and it can help improve your focus and energy levels.

Plant-Based Tonics

Herbal tonics have been used for centuries to promote health and well-being. Today, there is a growing interest in plant-based tonics as a way to support the body’s natural systems. These plant-based tonics are made from a variety of herbs and plants, each with its unique benefit. Some common ingredients include ginger, turmeric, and ashwagandha. 

Non-Alcoholic Beverages 

Non-alcoholic beverages are a great option for those who are looking to avoid alcohol or for those who are looking for a refreshing and tasty drink. Sodas and other non-alcoholic beverages like wine and beer are made with less sugar and calories. 

Infusing Different Drinks 

The beverage industry is always looking for new and unique ways to infuse drinks together to create interesting and delicious flavours. One of the latest trends is to combine sparkling water with caffeine to create a refreshing and energising drink. Sparkling water provides a refreshing flavour. Caffeine, on the other hand, can add a bit of a kick to a drink and make it more energising.

Dairy-Free Products 

Dairy production is a major contributor to greenhouse gas emissions. As more people become aware of the role that their diet plays in climate change, they are choosing to ditch dairy products in favour of plant-based alternatives. Dairy-free milk alternatives like soy milk, potato milk or badam milk are packed with nutrients and offer a variety of flavours and textures that appeal to all kinds of taste buds. 

So, if you’re thinking about making the switch to functional beverages, know that you’ll be joining a growing trend that is not only kinder to the planet but also to your own body. With so many delicious options available, it can be hard to follow the graph, so always analyse data from beverage analytics companies to stay ahead of the trend. 

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