To get the best out of your store or retail business, it pays to stay on top of some tips on how to correctly choose custom cosmetics boxes packaging. Come on?
How important is cosmetics packaging?
You’ve probably heard around that the wrapping is half the present, haven’t you? This is because human beings are very visual and tend to be attracted to things that are beautiful and well-presented.
Based on this principle, neat packaging will make your cosmetics look more expensive and much more inviting for clients. In addition, they will keep them protected and can even become an important part of your brand’s visual identity, which helps to promote and strengthen it in the market.
Be careful with the box size
The size of the custom cosmetics boxes package must be proportional to the cosmetics, neither too big nor too small , so that customers can keep their pieces perfectly in the boxes. While tiny packages can be lost and attract little attention, very large ones can quickly go to waste because they take up unnecessary space.
Invest in the best custom cosmetics boxes design
The design is critical to win your audience, give more prominence to the container or package and make it an object of desire and a symbol of your business. Therefore, invest in your brand’s visual identity and create something very striking. For sure, this attitude will greatly enhance your products.
If you work in this field and want your products to be well regarded, more valued and differentiated from others, bet on beautiful packaging for cosmetics. In addition to protecting the items, they help to strengthen your brand’s identity and arouse the desire of the clientele.
Use brand identity
Having a brand with a beautiful visual identity is the first step in creating good packaging. The second important aspect is the personality of the brand itself, which translates the values and expresses what it intends to convey.
Packaging is an important communication piece for a brand. She’s the calling card; she’s what makes the first impression. Therefore, it is essential to take care to create a package that meets the standards of the brand’s identity and personality, such as color, shape, typography and all other aspects.
Offering personalized products is also essential for a company that sells luxury products. When you realize that the care and concern for the customer starts with the packaging, it is possible to add a lot of value to the product and to the brand itself.
Have Separate Custom Box for each product
Create custom cosmetics boxes packaging templates for each product offered. If you sell a ring, the box must be adapted to the size of the product. Do not offer a case or a box that is too large. Choose the cubic shape for the rings, the rectangular and elongated ones for the bracelets and the square ones for necklaces and chokers.
Focus on the Interior of cosmetics packaging
It is not enough for the outside of the package to be beautiful. For a demanding market such as cosmetics and luxury products, care must go far beyond external beauty.
A good tip is to cover the interior of cases and boxes with velvet or satin. Use the same colors as the coating or choose colors that are visually striking. Use the different and pleasant textures, explore the touch and let your customers feel fulfilled by owning not only beautiful cosmetics, but special and beautiful packaging.
Break patterns
Custom Packaging that deviates from traditional standards also score points with consumers. It is possible to use different colors, formats or even materials, seeking to convey a brand positioning or identify with your target audience.
Another possibility is to innovate in the functionality and practicality of the packaging. Think about the experience it will provide and remember that your job doesn’t have to be just to protect the product before it opens.
Assigning a new role helps add a special touch, getting people’s attention and making the product stand out from the crowd. For example, what if the packaging also serves as a cosmetics box? It would be a differential capable of attracting great interest!
Use aesthetics as a strategy in custom cosmetics boxes
The aesthetic factor has a great impact on the message and feelings that the package conveys. The way shapes, colors and materials are combined helps to convey sensations and create a certain identity for the object.
Therefore, it is very important to think about the personality of the cosmetics and the emotions that you want to achieve with it, and then identify the most suitable design and structure for the custom cosmetics boxes packaging. It is possible to use, for example, different textures, transparencies or shine, among other elements to achieve the ideal aesthetic.
Think about shapes
The shape is often the most characteristic feature of a package. It can be what makes you special or what makes consumers think about your brand. Do you know when we put our eyes on a package and a brand name already pops into our mind? The wrapping format may be one of the reasons for this attraction.
Where to buy quality custom cosmetics boxes?
Now, think about it: how many times have you bought a product that you didn’t really want, just because the packaging was beautiful? Some, probably! Now, the tip is to look for a specialized and experienced custom cosmetics boxes supplier to have beautiful packaging for cosmetics and that carry the highest quality pieces inside.
