Did you know that 53% of businesses rely on content marketing as a branding strategy? Although content is important in all industries, it’s not the only way to spread brand awareness.
Getting your brand out there takes creativity and passion. If you find that your marketing techniques are causing a rut, consider thinking outside of the box.
Keep reading to learn eight unique advertising ideas that will take your brand to the next level.
1. Coupon Books
One of the most unique advertising ideas is to create coupon books that will bring more customers in. Although you mainly see these in the form of promo codes and print ads nowadays, having a book can help with brand awareness.
If your business is often part of pop-up events, this is a great promotional gift to give out to prospective customers. Marketing firms like Mosaic can help with event planning of this kind.
2. Keep Up With Hashtags
Creative marketing can come in the form of free marketing every so often. This is the case with hashtags on social media.
It’s easy to see what is currently gaining people’s attention. You can join in on the hashtag fun to build your social media following and further your reach.
For marketing ideas like this to work, you’ll have to post regularly on social media. If you happen to create a viral tweet with a popular hashtag, you won’t gain additional followers if users see that you rarely post.
3. Commission a Mural
Another one of the creative advertising ideas is to commission a mural. See if you can get permission to decorate the side of a well-known or often walked-by building.
Not only will you get your name and brand out there, but people are more likely to notice a huge mural than a small print poster or newspaper ad. Plus, you’ll be contributing to the community with artistry.
4. Contest Marketing
Who doesn’t love joining a contest that comes with a prize? If thousands of people join your contest hoping to be that one winner, you’ll probably gain new fans at an inexpensive cost.
For example, if you are a clothing company, your prize could be one of your most popular hoodies or a $100 gift card to shop.
Contest marketing is a great way to kill two birds with one stone. If you opt for a photo contest where participants post pictures of them with your products, you are gaining brand sponsors.
Video contests are a way to create content that can be used throughout the life of the business. The downside to this type of contest is that not a lot of people will enter because it requires more effort, but it does offer long-term benefits.
Voting contests are an easy way to get a lot of entries because all participants have to do is click a button. You can use the data from this contest for a mini-study. You’ll learn a lot about your customers this way.
Caption contests are one of the newer types of contests out there. You’ll start with your own photo (preferably a brand photo) and ask users to submit a caption. The best one wins!
Blast the contest of your choice on social media and tell users that only followers will be considered for the prize. You can also do a traditional sweepstakes contest that helps you gain email subscribers.
5. Create Infographics
Infographics might not be considered unique advertising to some, but you can get as creative as you want with this. Readers love visual content and making an infographic with a simple software program is easy.
You can find a template online to help or work with a marketing firm that has access to creative designers.
6. Author an eBook
Who knows more about your business and industry than you do? No one!
A company should have enough data on their target audience to know what their pain points are or what industry topic most people are interested in learning. With this information, you can create a comprehensive eBook.
This is one of those advertising ideas that takes a lot of work but is worth it for multiple different reasons. You can repurpose blog posts so that you don’t have to start completely from scratch.
To get your eBook out there and catch people’s attention, create a quality landing page around your eBook. Turn it into an offer that no customer can resist!
7. Start a Podcast
Podcasts are more popular than ever which makes them the perfect unique advertising technique. Users can easily download a podcast to listen to wherever they please.
There are plenty of podcast concepts to cover, but some of the most common include:
- Discussing industry news
- Interviewing experts
- Discussing new products and services
Make your podcast interesting and focus on what your customers are asking for. What are they researching the most?
Podcasts are a great way to show off your brand personality as well. Customers are more likely to convert to a company they can relate to. Let others know that it isn’t a robot behind the success of your business, it’s you!
8. Create a Countdown
If you say you have something big coming, human curiosity won’t be able to ignore it. When you have a new product or big announcement coming up, creating a countdown can draw out the hype.
Something as simple yet intriguing as a countdown will get a lot of people noticing your brand, even those who weren’t aware of your brand before. Market this countdown on multiple channels for a greater reach.
Unique Advertising Ideas to Try Right Now!
We know that you are excited about these unique advertising ideas, but don’t go trying them all at once! Taking the time to research your audience and figure out what strategy works best for your business is key to success.
Think about your goals first and foremost. If your goal is to increase product sales, create a coupon book. If you want to gain a larger audience, create a contest.
Don’t forget to measure your success!
For more advertising and marketing tips like this, check out the other posts on our blog.