Have you ever thought about the business cards your restaurant gives out? You might be surprised to learn that they can actually contribute to your bottom line. Your business card becomes a mini-billboard for your restaurant and is often the first impression people have of you. It’s no wonder why so many entrepreneurs spend time creating the best possible design for their cards.
Business Cards for Restaurants are one of the most underrated marketing tools when it comes to restaurants, even though they’re arguably one of the most important. Here, are some ways to design business cards that will get you more customers.
Understand why you need a business card
If you’re a restaurant owner or head of marketing, you should design your business card based on a few key goals. The first is to give an idea of what your restaurant is all about. If people like what they see, they’ll be more likely to walk into your restaurant. The next step is to educate potential customers on your products and services. You can do this by including a large, easy-to-read QR code on the back of your card, so people can see what it’s all about.
Don’t think you need a flashy card with colorful photos and a catchy design, you want to show people that you are serious about the type of restaurant you are running and that it matters. The last piece of this puzzle is to make sure you provide your potential customers with a simple link or code so they can contact you directly.
Understand the importance of a business card
You want your cards to stand out and be memorable, and nothing comes to mind more often than a steak dinner. The best way to do that is to use steak as the main image on the front of your cards, if you choose to use cards at all. The key is to pair it with an image that highlights the type of business you’re in.
“This is one of the first things people look at before deciding if they want to have a business with you. Take a chance with your design and use your competition to your advantage. The more restaurants people see in your area that use a similar design, the better the chance they’ll choose your restaurant.” – Gannon Burgett.
People want to know if you’re going to deliver on the promise of a good steak.
Designing your own Business Cards for Restaurants
Using someone else’s card can be an excellent first step towards designing your own business card. But don’t just take it from the ‘net. Tucked away on the bookshelf is a rare handwritten note I received from the father of a chef I had worked with. He said he was impressed with my attention to detail and the fact that I took the time to be considerate and work on a card for him.
Doing this right requires a degree of professionalism and, more importantly, knowing the difference between good and bad. But once you have figured out which design works best for you, it’s time to take the next step.
Creating your own business card
If you’re at the point where you’re ready to design your own Business Cards for Restaurants, you’ll need to decide on some features and check out what others are doing.
The design elements of a good business card for restaurants
To start, make sure your business card is professional-looking. Ideally, it should look professional-looking both inside and out. You need to look at it in the eye every time you give it out. To that end, use your best printing services, and consider investing in a high-quality card stock. Make sure it’s cardstock that has a smooth matte finish, and ensure that it’s a durable material.
After you print your card, ensure that you don’t add any textures or contrast to blend the colors and graphics. Also, make sure your photos and fonts are set in a way that will make your card stand out from the crowd. Use your best logo creation software to come up with an eye-catching logo and place it on the card.
Use simple designs and colors
Make your business cards simple and easy to read. And don’t be afraid to include some type of professional logo, either. There are plenty of ways to add a professional touch to your cards with the right design.
Save your money. No matter how much time you spend designing your cards, you’ll end up spending thousands on print and postage. Avoid that expense by printing on thin quality paper and putting your logo on the back.
If you want a little help with the design, plenty of online resources can help you. For example, websites like Poster Posse and dafont.com are great for adding a professional touch to any design.
Use bright colors Your business cards should stand out.
Put the most important information on the front
Some people believe that the front of a business card is for company information, but you’d be surprised to learn that you actually can’t see it very well. People, especially millennials, look at the back of a business card, so the front has a major advantage when it comes to attracting more customers.
When people look at your business card, they’re looking for three key components: your name, the type of business you’re in, and the address. In addition to this, you need to remember to mention your company’s name. If you forget, customers might think that your business is a competitor, or that you are so terrible at the industry that no one should hire you.
This is where you want to include a logo, if you have one.
Consider including your logo or restaurant name
Many restaurants don’t have logos. If they do, they’re small and barely visible. Including a logo or name on the front of your business cards is a great way to grab people’s attention. Having your logo on your business card means it’s also getting your brand recognition.
Get rid of distracting graphics
Including too much information on the back of your card is a surefire way to distract your customers. The back of a business card is often more of a photo opportunity. That means your graphic design on the front of your business card will often overshadow the information on the back. That’s not to say that your graphics need to be incredibly simple.
Opt for a minimalist design
Design a minimal business card design that’s easy to understand.
Include details like hours and contact information on the back
You can include just about anything on the back of your business cards. Since your potential customers will be likely to read everything on the front, you need to consider their immediate needs before you come up with any other designs for your cards. You can include other information like hours, phone numbers, or a more specific description of your restaurant.
You might also want to include your logo and website address on the back of your business cards, if you’ve made one. This gives your customers a clear idea of who you are and what you do, while also adding a professional touch to your business card design.
Design your business cards to resemble your website
Conclusion
While restaurants can be hit or miss when it comes to customer service, business cards can help build brand awareness. While they may not be able to change your average rating in Google or your Yelp reviews, business cards may be able to help your company grow.
Ask your guests about their first impression of your restaurant or send them on a secret mission via your business card. Use the info on the card to develop marketing strategies, and start promoting your restaurant to new customers.
Want more restaurant marketing ideas? Check out our website ( Aladdin Print ) to get free restaurant marketing tools and tips.
Earlier, we learned how to create and market your restaurant website.
