Online gifting websites face the difficult task of increasing conversions from day-to-day. Despite the hasty growth in sales and technology, effective marketing techniques are still limited. Below given are some tips and tricks to boost your online sales.

Create a Mobile-Friendly Website

It is no more surprising that building a website is essential for your business, but according to Google, a mobile-friendly website is crucial to rank in Google. Most companies do not consider this point. Technically mobile-optimized website does not mean that you will build a high-end website with complex functions. It should be easy to operate through and user friendly.

Word of mouth advertising

Word of mouth advertising does not require much action on your part, as the customer controls it. People share a wishlist on social media with their friends and to help the gift shop for them. Important occasions such as birthdays, anniversary, Valentine, and new year celebrations, among many others are prime times for sharing wish lists. To help your customers share their wish list, you should allow them to choose whether their wish list is private or public. Provide a URL where they wish to share their wish list with others. For instance, if you are looking for a gift for brother or sister or wife or husband, it will help a customer get a better idea about the gift as customers go for word of mouth advertising. With this, you will be able to promote your business as well as sales.

Personalisation and customisation

Personalised gifts are a favourite and are already ruling the gifting industry. Personalised items are thoughtfully picked up so that they reflect the character of the recipient. It has a significant impact on the sales of any business because customers are shifting to personalisation. Today, the idea is not limited to just customised photo frames and coffee mugs. The major gift stores online feature custom-made jewellery, cushions, lamps, God idols like Ganesh Murti Online.

Email marketing

What could be better than sending personalised emails for personalised gifts? There are endless occasions such as Mothers day, Fathers day, Valentine day, etc., where customers opt to buy thoughtful gifts for their loved ones. Sending Emails to customers ensures convenience for consumer’s products of choice – and also provides loyalty points.


Blogging is essential in any underlying business. Content helps you promote SEO and gives your gifting business a place in the online market. With the help of the blog, you can share your thoughts, tips, DIY and more. For example, if V-Day can talk to your loved ones about suggestions and gifts. People love to read this kind of stuff to give gifts on an ordinary day. So never bail from blogging.

Provide customers with a “Buyer’s Guide.”

One of the lowest is a buying guide available on an e-commerce site. When customers come to your area looking for options, a buying guide can help accelerate exactly what they wish to buy. A buyer guide helps provide your customers with the right direction of choices that fit their use-case properly.

Gift wrapping is the primary key.

A gift wrapping option is a lifesaver because it allows buyers to get their presents wrapped remotely. By enabling gift wrapping, you can increase your customer service and metrics such as average order value.

Consistency can be one of the essential elements of service for your customers. Suppose you are committed to serving your customers and prospects (beyond just selling them). In that case, you will also realise how to increase sales, get repeat business and happy customers, and get a less irregular sales process.