Much has been written about the power of emotion in copywriting, but much does not mean good. Often, appeal to feelings is confused with the ability to belch adjectives and spit exclamation points. However, in this article, we will provide tips to convey emotions through words and letters. 

Tips to Evoke the Reader’s Emotions

Use of Personal Pronouns

It’s okay to have a dialogue with your reader and use the pronoun “we” especially, when the style of writing is conversational. By using the personal pronouns, the reader feels as you are talking to him or her.

Using The Audience’s Language

For making the audience emotionally connected to your writing, it is important to use the language they speak. This will establish a sense of affiliation among the readers when they will feel that the text was written for them. But don’t over-do it with slangs. The language of the audience is not only about the vocabulary, but also the relevant examples and images.

To understand how your audience communicates, read:

  • Thematic forums (for example, forums for moms, gardeners, students, and cars, etc.)
  • Look for problems your audience wants answers to.
  • Reviews and questions from customers on competitors’ websites and in their social media groups.

For example, if you look at forums and groups in social networks discussing student’s problems, you can see what problems they are facing for example, looking for the best dissertation help online.” This will help you identify the problem your target audience is facing; now you can write a way to fix this problem for them.

Develop An Image

Be sincere, polite, and do not be afraid to add an awkward joke. Keep on an equal footing with the audience or go down a notch. Let the text shine with benevolence. This will help you develop  a relationship with the readers and your words will evoke emotions among them.

Be Honest About Flaws

If you are selling a product or service, do not hesitate to mention the flaws. This will help to develop the trust of the readers; they will trust whatever you are writing. But remember write this wisely, as you do not want your potential customers to run away.

For example, if your website is about writing services, be honest with the readers about the flaws. You can mention that you have a few yet the best professional writers in your team. Mention with minimum manpower how you are still providing the top essay writing services to various clients.

Give Up Using Too Many Adjectives

If the text contains many adjectives, it means that it is emotionally rich and attractive to the reader. But this is not the case. Many adjectives have already become speech stamps, and because of their frequent use, the mind perceives them as “white noise”. 

For Example:

Puzzling over what to give your mother-in-law for the anniversary? Are you afraid to make a depressing impression on her and make big trouble?

Give her a ticket to the resort!

This unforgettable trip guarantees your second mom a lot of vivid impressions that she desperately needs. 

Simply put, people ignore too many adjective and they fail to evoke emotions among the readers.

Use Trope

Trope is an expression that is used figuratively and is created using words, phrases and images. It helps to:

  • Attract the attention
  • Contribute to the achievement of emotional expressiveness
  • Allow you to redirect information bypassing consciousness
  • Anchor the words deeply in the reader’s mind.
  • Not all trails are created equal.

The more unusual the trope, the better it will be. The most powerful kind of trope is a metaphor. This technique will enrich the selling text and evoke the necessary emotions in the reader. Just stick to your dose. It happens that there is one metaphor for the whole text, but such that it reaches straight to the heart.


This article lists different techniques to help you make your text more interesting and emotionally rich. In order to write a text that can evoke an emotional response from readers, abandon the hackneyed phrases and clichés. Use images and metaphors. Write in a language that your audience will understand. Write about problems that people care about and offer solutions to these problems.