A population of over 1.3 billion people, rising disposable income level, increased adoption of technology, and cheaper network plans have made India the 2nd largest smartphone market globally and one of the most lucrative markets for smartphone brands worldwide. Despite a 4% decline in 2020, the Indian smartphone market still outperformed developed markets such as North America, Latin America and Africa and took massive strides in 2021.

The pandemic also shifted the offline-dominated buying model to the online medium. Many brands naturally increased their online presence and tied up with e-commerce partners like Amazon and Flipkart to make smartphones readily available to Indian customers. The Bajaj Finserv Online EMI store is an upcoming platform gaining massive traction. This offers you a one-stop-shop for accessing the best mobile brands in India.

Have you wondered which mobile brands are most popular for Indian online shoppers looking for smartphones under 12000? The below is the list of the top 5 mobile brands which dominate the budget segment, making them the most preferred phones for price-conscious online buyers:

  1. Xiaomi

As India’s leading smartphone brand, Xiaomi rules the market with its online-focused selling model. The Redmi series is one of the critical sub-brands of Xiaomi, catering to the budget segment under 20000. These phones are packed with powerful specifications and premium features, giving users more than their money’s worth. The Redmi 9 and 10 series boosted Redmi’s sales in India and were featured as the best-selling mobile phone in 2021. The Redmi 10 prime, referred to as the ‘All-round Superstar’, comes with impressive specifications in the under 12000 segment. It includes a 50MP AI Quad camera, 6000mAh battery, Helio G88 processor and extendable RAM (up to 2GB), making it one of the best phones you can own. 

  1. Samsung

Samsung is the oldest mobile brand in India and thus enjoys premium customer confidence. One of the critical reasons for Samsung’s dominance in the Indian smartphone market is its ability to cater to varying customer needs across the budget and flagship phone segments. It even went one step further to customize a budget offering exclusively for the Indian market under the popular Samsung M series. M refers to millennials, and these phones come with superior features and specifications at pocket-friendly prices. For instance, the Samsung Galaxy M12 is one of the best smartphones under 12000, offering a best-in-class 6000mAh battery and a 48 MP quad camera.  Moreover, this phone sports an energy-efficient 8nm Exynos processor and 90Hz display making it an appealing smartphone for young gamers. 

  1. Realme

Realme is the fastest growing mobile brand in the Indian market and can be in the top 3 brands in 2022. The realme narzo 50A is one of the recent additions to the Narzo series and could qualify as one of the best smartphones under 12000. With an Helio G85 gaming processor that delivers up to 2GHz clocking speed and a mega 6000mAh battery, this phone is a hit with gamers on a budget due to its versatile features and powerful specifications. 

  1. Vivo 

Since their entry into the competitive Indian market in 2014, Vivo knew their target market well and started customizing low-cost, high-return phones for the young population. As a young brand, Vivo quickly connected with the thrifty mobile user and showcased unheard-of specifications and features in the budget segment. The Vivo Y12s (2021) makes a pioneering upgrade. It offers incredible features like a 2.3 GHz AI octa-core processor, a massive 5000mAh battery, an AI dual camera, a side fingerprint sensor, and a 32 GB internal storage expandable up to 256GB, rendering it one of the best phones under 12000. 

  1. Oppo

‘Selfie Expert’, ‘Flaunt it your way’, ‘Capture the Real You’ are just some of the taglines Oppo uses to market its phones in India. And it wouldn’t be wrong to say that the Oppo brand has become synonymous with the best camera phones in India. Rather than getting into price-wars with Xiaomi and Vivo, the brand chooses to stay differentiated by churning out the best camera features in all their smartphones across all segments it caters to.   The Oppo A9 (2020) is one such phone under 12000 that will make you mesmerized with a 48 MP rear camera with an ultra-wide 119° rear lens to help you click amazing pictures with extra dimension and depth. A 16 MP selfie camera with AI Beautification will keep you in the limelight. 
If you want to buy a new smartphone, you should head to the Bajaj Finserv Online EMI store. Here you will be privy to all the best mobile brands in India, along with exciting deals and offers. Moreover, you will not need to pay for your purchase in a single instalment when you shop here. You can split it into easy EMI’s, which can be repaid over a flexible tenor (3 to 24 months).