Among the most crucial aspects of effective search engine optimization (SEO) is using keywords and phrases. Yet, are you planning your keywords for Google’s “spider” (algorithm), or the user?
Increasing site traffic is important, but engaging the proper audience is even more important. You will need to study to select the most successful keywords if you aim to communicate with your target audience, but the benefits will be well worth it.
Let’s now take a look at three pro tips for using keywords correctly. After reading this, you should have much more confidence in knowing how to optimize your site or blog with this form of SEO.
1. Consider Your Customers and Competition
When creating your first keywords list, consider your target market and place yourself in their shoes. Ask yourself, what would enter into a Google search if you wanted to discover the services or products you’re looking for?
You may also ask others, such as family members, friends, and long-time customers, to obtain their feedback on words they would use to find what you sell.
Next, you’ll want to analyze your competition. To do this, create a list of the main rivals you know of and visit their sites to discover what keywords they’re focusing on.
To help determine keywords they’re using, read the text and look at their metatags. Examining your competition’s keywords can reveal what you may be overlooking, and will expand your range of possibilities.
2. Use Dedicated Research Tools
The are many keyword tools out there that give you loads of interesting data to let you know how to use keywords. There are even platform-specific keyword tools available these days and some are even free.
For example, if you wish to find keywords for your YouTube video, here’s a YouTube keyword tool that you can use. And the great thing is, it’s free to use when finding keywords.
With this tool, you can generate relevant tags for your videos. You can also find out each keyword’s volume, competition score, CPC, and general trend. So it’s worth checking out platform-dedicated keyword tools that are designed to improve your in-platform performance.
3. Analyze Your Results
After you’ve chosen your keywords, keep an eye on them and examine the outcomes. There are sometimes keyword or phrase trends, as well as fresh terms that your rivals will use, so keep an eye out for them.
Remember to use your keywords organically too! Stuffing keywords into your content may become too apparent and lower the content’s value for users.
That being said, try to use your include your keywords when and where possible and then monitor their progress. Also one of the last tips for using keywords is to allocate them in a page-specific way so that they don’t clash with each other when Google crawls them.
Using Keywords the Right Way
Using keywords in your content will be key to you gaining more attention and the right kind of attention. Whether you are a blog or a business selling products or services, keywords can help you achieve your goals.
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