One of the reasons for the drop in site traffic can be that your site has lost its links. You may see a direct loss of referral traffic, but do not overlook the indirect effects. When your site loses its inbound links, it tells Google that your site is no longer trustworthy, and as a result your website will rank lower in search and traffic will drop (due to That if your site does not rank high enough, fewer people can find it).
If you suspect you have lost links to your site, you can check to see if your suspicion is true. Use tools like Majestic or Ahrefs. These tools are two of the largest link counters on the web to determine if you have lost a link.
Using these tools, you can find the following information:
- Reduce links throughout the site
- Reduce possible links on a specific page or group of pages
- Reduce potential links for a specific page (page A) on your site where this page is linked to another page on your site (page B) and page B has experienced a decrease in site traffic.
- Reduce possible links on external pages that have inbound links to your site or a specific page of your site.
You have two options, depending on what you can diagnose.
First, you can connect to sites that have removed your backlinks. Even if you do not have a specific relationship with the administrators of these sites, if you email these people, you may raise the problem of reducing your traffic and ask them to return the links to your site, they will accept your request.
Another strategy you can follow is to redo your link building operation. This strategy includes things like:
- Write guest posts on sites with high domain authority.
- Increase activities in the direction of influencer marketing to receive links from the blog or social network of influencers in the field of work.
- Increase targeted social media Traffic and marketing so that more users can share your content so you can get more backlinks from people who talk about your content on social media.
Problems redesigning or moving the site
Sometimes sites change due to business issues and SEO is not the first priority. If you have just redesigned or redirected your site and subsequently noticed a decrease in traffic, you need to see if you have unintentionally optimized something during the process.
For example, the speed of loading site pages and having a high-speed site is increasingly important these days. Google also agrees that page speed is one of the ranking factors for mobile. So it is not surprising that this factor is necessary and the site has slower traffic and rank and lower rank.
If you have recently redesigned or relocated your website and it has caused your site to load later, especially on mobile devices, this can be a problem. Even if you pay a lot of money to solve this problem, it is well worth it to not lose traffic, rank and ranking of your site.
Redesigning and moving the site on its own can cause a lot of problems. Some things that can always be a problem due to poor site traffic are:
- Service interruption problems
- Redirect error
- Loss of content or metadata
- Broken links and images
- Loss of internal links
- Information architecture changes
Careful planning and quality assurance (QA) can prevent these problems, but if you are currently seeing a decrease in your site traffic, it is too late! Work with your developers to identify these issues so that you can prioritize them.
Produce Quality Content
One of the things that can stop your site from getting traffic is the quality of the content you publish on your site. Previous Google updates, such as Panda, have already been released specifically to address the issue of poor quality content on websites. In short, the intention of the Panda algorithm was to prevent sites that did not have quality content from appearing in search results.
In addition, we are all aware of the classic studies that show the correlation between longer content and higher rankings on the results page (SERP).
It is clear that Google is penalizing poor quality content and encouraging quality content. But the question arises, what kind of content is called quality content at all?
Turn your content into great content by doing the following:
- Deindexing, deleting or upgrading Doorway Pages or pages that are dynamically generated and do not receive many organic views
- Attempt to build longer content (more than 2000 words or more per article)
- Use quality images in the content
- Answer the questions of future customers with in-depth and accurate educational content
- Minimize ads and pop ups that harm the user experience
- Design legible user interfaces that are easily navigable
Control your nerves and implement the checklist you have!
If you have ever experienced organic traffic reduction, we sympathize. This can be scary because reducing site traffic means reduced visibility, fewer conversions and less revenue. You can imagine how painful it can be when things go awry when you try so hard to optimize your website.
Although it may seem a bit unnatural, the best thing you can do in such a situation is to take control of the situation and not get nervous. Instead, take a deep breath and think slowly about the various reasons and possibilities for this reduction in cheap targeted website traffic.
Maybe if you strategically limit the process and start your checklist and try to solve the problem, you can easily identify and solve it.
