Targeted messages have become increasingly personalized, and while this is aimed at capturing the attention of people, it comes with a worrying undertone.
People are becoming increasingly convinced that their smart devices are always listening and their personal information is being used to create advertisements that know more about them than they are comfortable with.
This form of hyper-targeting is creepy right?
We think so too.
That’s why advertisers have a bigger responsibility to understand the audience they are speaking to beyond gathered data. Understanding how the recipient regards the targeted messages will the brand be able to:
1. Know what your audience genuinely likes
All too often, the advertisements rely on targeting people based on superficial data that does not truly reflect their real interests.
Remember that time you randomly searched for a knife set and got bombarded with emails for the perfect addition to your kitchen for three months?
Data-driven decisions are critical for companies to maximize their communication efforts. This means knowing what the audience really cares about and it matches your offering.
2. How can Professional Advice Look?
All too often companies decide to reach out to an influencer to promote their brands. When asked the reasoning, the common response would be “they have a strong following and can help the brand’s exposure”.
What might seem as a more expensive approach will ultimately guarantee you a bigger bang for your buck. Influencer marketing agency can help get a better deal and with the right influencer that suits your brand.
Also read:- 9 Advertising Metrics All Digital Marketers Need to Be Tracking
3. Have a solid strategy first!
This seems obvious, but a common mistake is being too eager to be on social media to maximize publicity. Instagram is great and influencers have proven to be very popular on the platform.
Before trying to get every influencer to promote your brand, have a solid strategy in place. Educate yourself about influencer Instagram management and put together a strategy that caters to the business objectives of the company.
Bonus Tip: Micro-influencers are very effective to promote brands through promising influencers. This will normally cost less but could yield a higher return of investment.
Speak to a micro-influencer agency to identify the most relevant influencers who can help your brand reach the right audience.
Summary
Highly targeted advertisement is effective, but make sure you position your approach in an organic way that does not come off as creepy.
Knowing the audience psyche is critical, so take the time in understanding their genuine interest and preferences before approaching them.
Using social media is great, but don’t do it haphazardly. Put in the effort to build a strategy first and reach out for professional help if needed.
Remember, not every influencer can guarantee effective results. Do your homework on follower engagement and the ideal match between your brand and influencer before investing in this domain.
