Have you ever considered using Social Media such as Facebook, Twitter, LinkedIn, Instagram, and other platforms for the marketing of your business? These platforms are not everything about entertainment and enjoyment, but they have quite a lot of advantages that we often overlook out of negligence. But if you know the best times to post on different platforms, you will be able to achieve a lot.
Different businesses and entrepreneurs in collaboration with different digital marketing agencies are making use of Social Media platforms to drive quality traffic to their websites that, in turn, enhance lead generation and increase potential sales.
However, different strategies are being used in this process. One of the strategies is to know the right time to post on your business accounts on either of the platforms such as Facebook, Instagram, Twitter, or others.
Let’s have a look at the best times to post on these platforms.
Best Time to Post on Facebook
Facebook has millions of people, and your business page must have thousands of followers that are giving you an impression in one or two digits. This does not sound like a Facebook Business Page, though; these impressions might get higher in number. The best way is to figure out the right time and post accordingly.
The best time is determined when the number of people using Facebook is maximum. This will make your post visible to a large number of people. Additionally, you can employ some Facebook Analytics Tools that will give you an insight into the parameters that you must keep in mind while posting online.
Some of the tips backed by relevant data are as follows:
- According to HubSpot, 9 am a good time when people leave for their offices.
- After 9, the best time is 1 to 3 pm from Thursday to Sunday is the peak-time.
- TrackMaven suggests that 8 pm EST on Thursday is the best time.
- Falcon.io emphasizes on Wednesday, Thursday, and Friday between 12 to 4 pm.
- Unmetric supports the time between 9 am to 2 pm on Thursdays.
Best Time to Post on Twitter
According to the social media stats, it is suggested that people share and send over 500 million tweets per day! So, cutting through the noise and getting engagements under this competition is the real task. Therefore, you have to be super careful and vigilant.
If you know the best time to post, you will get maximum clicks and engagements. However, figuring out the best time is the main and the trickiest thing, and we will help you with it.
The preference and time of posting would vary from business to business as the type and number of audiences in each case are different. However, there are still some general guidelines that might work in your case.
- Howsociable emphasizes that 9 to 10 am is the best time and Friday is the best day to post on Twitter
- The G2 learning hub is all in favor of posting between the 10 am to noon time-frame during weekdays, with Friday showing the most engagement at 3 pm.
- Trackmaven goes with Thursday as the best day to post on Twitter.
- Hubspot suggests that the best time frame is between 8–10 am and 6–9 pm to share your content on Twitter.
- Metricool vows for 3 to 4 pm as the best time to post on Twitter.
Best Time to Post on Instagram
Like other social media sites such as Facebook and Twitter, it is important to determine the right time to post on Instagram as well. Instagram made some changes in 2018, such that its algorithms made time a critical factor to consider while posting on Instagram. This is particularly important when you wish for a particular post to rank and reach to maximum audience.
The ranking on Instagram depends on the interest, recency, and relationship of the audience with your brand or business. Although it solely depends on your business, the best time as per our observation – and generally speaking is somewhere between 6 am to 11 am.
This is the time when you are supposed to get maximum benefits from Instagram as a social media marketing platform.
The Verdict
Now when you know which times are the best for posting on different social media sites, make sure that you know the best internet connection and packages as well. Just to remind you, Spectrum internet packages are the best in this regard, which will never ditch you even at times of heavy internet usage. Therefore, anyone who has to deal with internet-related options does not settle on any connection other than Spectrum.
