If you’re a business owner, you should know how vital marketing strategies are. You need them to reach new people and increase your brand awareness.

You may be familiar with traditional ways of advertising a business, like printed ads. However, have you ever tried digital? Now that everyone’s online nowadays, it’s one of the best methods. 

There are many you need to understand, so read on to learn the different types of digital marketing.

Content Marketing

Content marketing is a broad term for many digital marketing strategies. It involves producing content, like social media posts, videos, or blogs, to targeted online audiences. It should all be relevant and interesting so people will feel encouraged to engage with it.

This type isn’t only about making a profit. Instead, it gets used to connect with customers (old and new) to gain their trust.

Paid or Pay-Per-Click Marketing

Paid marketing sometimes gets referred to as pay-per-click (PPC). It’s a way of marketing a business through search engines. PPC ads often get pulled up as results when someone searches for a keyword related to them.

Companies only pay for the results they get, too. That’s where the name PPC comes from because they only pay when a user clicks on them.

Email Marketing

One of the early types of digital marketing is email marketing. It involves sending emails with promotions, information, or other updates to leads. You may have an existing email list or enroll new customers by collecting their email through a form.

Drafting marketing emails gets time-consuming, so hire an advertising agency to handle them. They can use expert techniques that make your campaigns more appealing and likely to get opened and read.

Search Engine Optimization

It’s hard to get into digital advertising strategies without hearing about SEO or search engine optimization. SEO is crucial for helping your business rank high on search engine results. Relevant and high-volume keywords, special formatting, and proper links can make this possible. 

Social Media Marketing

With the rise of social media came social media marketing. This approach uses marketing tactics through social media platforms like TikTok or Facebook. Almost everyone has an account somewhere nowadays, so the market reach on these platforms is massive.

Business accounts must remain consistent to see results with this strategy. Post frequently, use targeted ads, and interact with other users to succeed.

Influencer or Affiliate Marketing

Similar to social media marketing, there is also influencer or affiliate marketing. This type involves hiring or contracting influencers with large followings, like a celebrity or social media star. Brands often require influencers to promote or review their products or services in exchange for free items or payment. 

Try These Types of Digital Marketing

If you own a company, you know that advertising a business is essential for success. Now that everything’s online, digital is the way to go. Try these types of digital marketing strategies to see impressive results!

Interested in more guides for your business? You can find additional help from other articles on our website.