Before joining any course, it is vital for a student to know the topics which would be covered in it. Even when a student is doing a degree program at a renowned university, a simple query regarding course syllabus and curriculum is still valid.
The same is true when a student is applying for an SEO course at a given training institute. The reason behind checking the SEO course syllabus is simple. There are a lot of changes constantly taking place in the digital marketing space.
A typical SEO course should cover the subject giving a lot of importance to all the latest trends in the field. To make sure an SEO course syllabus covers all the important details, it is important to study the curriculum. Whether it is an online video tutorial or an SEO course in Delhi, students should look at the course syllabus before enrolling.
In this article, we will discuss the typical course structure of an SEO course and the necessary topics which should be covered.
The Standard SEO Course Syllabus
Most SEO institutes follow a certain standard syllabus. These courses cover the subject with a two-pronged approach – on-page and off-page SEO. The topics covered in a standard SEO course are –
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On-Page |
Off-Page |
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Meta Tag Optimization |
Link Building – Do Follow and No Follow |
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Keyword Research |
Different Types of Link Building Techniques |
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Creating SEO-friendly Content |
Guest Blogging and Forum Posting |
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Content Optimization (Removing Grammatical Errors) |
Comment Posting and Social Bookmarking |
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Link Optimization |
Article and Directory Submission |
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Site Map Submission |
PR Writing and Business Listing |
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Image Optimization |
Forum Posting |
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Improving Website-Load Time |
Link Exchange |
These SEO topics listed in the table are absolute basic and should be offered by every institute in the market.
Important Topics According to Modern SEO Trends
Besides the basic topics listed in the table above, there are other topics which have become important to elevate a standard SEO course. Some of these topics have been listed below –
Content Marketing – The continuous rise of content marketing over the recent years has led to many in the digital marketing field comparing its impact to SEO. At its heart, content marketing and SEO are not contrary to each other and can be used together to become a voluminous amount of traffic to a website.
A modern SEO course should cover content marketing as students should learn practises which help them develop high quality engaging content.
Web Design and Hosting Basics – Many students join SEO courses these days with the aim of setting up their own website or blog and earn money through click-ad monetization and affiliate marketing.
Setting up a website is not a straightforward process for a student doing so for the first time. This is why SEO courses should add basic web design and hosting basics to their syllabus.
In Conclusion
In conclusion, this article covers the important topics an SEO course syllabus should ideally cover. Students thinking of joining an SEO course should read this article carefully and know the necessary topics covered in an ideal program.
About Gaurav Heera
Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses.in, an institute known for its digital marketing course in Delhi.
