In the U.S, there are around 110,500 photographers, which shows that it’s a lucrative career path.
Instead of working for a brand, it’s best to start your own business selling photography print so you have total creative freedom. But there are tricks of the trade that are key to your business’s success. Perhaps you’ve always dreamed of selling your own photography prints, but you’re not sure where to start.
Sounds like you? Don’t worry, you’ve come to the right place. Here’s how to sell photography prints.
Find the Right Platform
Before you can start selling photography prints online, it’s important to find the right platform.
Etsy is a popular online marketplace because it supports a range of niches so you can target your ideal customer. Photographers should also check out Fine Art America, a print on-demand-service, which lets you choose the prints you want to sell. A bonus is the company can deliver your prints worldwide so you can tap into a larger audience.
Offer Open and Limited Editions
When selling photography prints, you should decide whether you’re selling open or limited editions. The former are prints that are constantly printed, which lets customers invest in your work at a decent price.
Or, if you want to drive demand, then offer limited edition photography prints. Decide which one should be a special edition and only print 50 or 100 to make it exclusive. This will generate buzz amongst art lovers because no one wants to miss out on a great deal.
Price Your Prints Right
To successfully sell photography prints online, you must price your prints correctly. Check online for similar prints so you can see what customers pay and don’t sell yourself short.
Calculate how much it costs to produce prints, get packaging like clear bags, and ship your product. Then, choose a price that gives you a decent profit, otherwise, selling your work will be pointless.
Use Social Media to Promote Your Brand
The best way to sell prints for photography is by advertising your business via social media. If you haven’t already, set up an account on visual-heavy platforms like Instagram, Pinterest, and even TikTok. And aside from promoting your latest prints, you should also give your audience a glimpse into your creative process or do a Q&A.
Personalize Each Sale
One of the best parts of running a small business is connecting with your customers. A great way to keep your clients happy is by attaching a handwritten note with each order. Not only does it show your appreciation, but it reminds customers that they’re supporting the human behind the brand.
How to Sell Photography Prints
Luckily, there are many ways photographers can learn how to sell photography prints.
Start by finding the right platform, choose the right price for your prints, and decide which prints will be open or limited edition. Then, make sure you’re consistently promoting your brand via social media and attach a thank you note to show you care. Good luck!
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