Website loyalty is an important factor that no small business owner can pay attention to as it affects sales and customer engagement. Increase the Reliability of Your Website
Without a reliable and trustworthy website your ability to:
• Increase your sales.
• Good interaction with your customers and upload images of products to image submission sites.
• Transfer your value to potential customers, it becomes difficult and limited.
Think about your online shopping experience. What are some important reasons why you left the shopping cart online?
• Website payment gateway was not secure.
• Postage or postage where it is not disclosed until the end of the work and is very expensive.
• No local address can be easily found on the website.
• Customer service phone numbers and email addresses where difficult to find.
• The website ‘policy’ return policy ‘was non-existent or difficult to obtain.
• The above are just a few reasons why web visitors may leave a shopping cart. If a potential customer does not think they are working with a professional, trustworthy, and service provider, chances are they will not complete an online transaction.
Here are some easy-to-use changes that can help improve the reliability of your website.
How to improve the reliability of your website?
1. Easy customer access
Make sure it’s easy for people to connect with you through your website. Remember customers like to have customer support options. For example:
• Phone support
• Email support
• Live web chat
Making it easier for customers to contact you means they can quickly ask a question about your product or service. This makes it easier for them to shop as it helps them feel more secure knowing that they can easily communicate, if they have a problem.
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2. Enter your contact details
Enter your contact details on your website. Sound easy? You may be surprised at how many websites do not! At least you should include your phone, email, and physical address, even if it’s a PO Box. Often when we do not find the contact details on the website we immediately ask ourselves if they are hiding something or why they are withholding this information.
Linking to social media platforms such as Facebook, LinkedIn, YouTube or Instagram also helps build credibility as it shows that the business is trading and advertising itself on many forums.
3. Customer reviews and testimonials
Google reviews, Facebook reviews and customer testimonials all help to create a growing level of social evidence. This helps build the credibility of your product and your website. If you have not added these social features to your website, I suggest you do.
4. Security logos and badges
Are you an authorized service provider? Do you have a CPA degree or perhaps a well-known degree? If so, be sure to include these logos in your website. Adding logos to reputable institutions or industry organizations can help increase the credibility of your website and also Include youtube videos and images to your content and allow visitors to download youtube videos.
If you run a product-based business and sell online, safety badges can be very helpful as well. If customers know that their online transactions will be secure they are more likely to provide details of their credit card.
5. Text and press
Don’t underestimate the power of print media. Articles, edits, or newspaper articles are another great way to build your brand and create online credibility. Add these articles or add a link to them on your website. If there are good photos used in the article, share them with your website, which also helps to create a profile for your business.
6. About Us page
Listing information on the “About Us” page and experience is a great way to strengthen credibility. Behind the “home” page the “About Us” page on one of the most visited pages. So, if you can do it with renewal, do it.
Best of all, most of the above suggestions are easy to apply so take a moment to review your website and see if there are any opportunities to improve it.