As an online store, you understand how stressful it is to compete for conversions. And this is true whether you’ve been selling your product or service online for eight months or eight years. Getting those conversions to make a repeat purchase, on the other hand, is an important element of the online merchant game and it’s an important component of the game.
With cart abandonment rates hovering around 68 percent, you must do everything possible to both recruit new clients and keep them returning. And in certain cases, this entails investing in ecommerce web solutions.
Increasing repeat purchases is one of the most effective strategies to boost revenue. We are sure that you definitely want those conversions. However, obtaining repeat purchases should be your primary goal.
These are the procedures that must be taken between the first conversion and the acquisition of a loyal customer:
- The Customer Who Is Browsing: This individual has not made a single purchase from you.
Purchase Probability: Very less than your average conversion rate.
- The Real Customer: This individual has made just a single purchase from you in the past, whether it was yesterday or last year.
Purchase Probability: Slightly higher than your average conversion rate.
- The Return Customer: This is where things start looking up because this consumer has returned to your store to make a second purchase.
Purchase Probability: The likelihood of making a purchase is approximately 27 percent higher than that of a first-time customer.
- The Repeat Customer: This is where things start to look extremely good. This customer has returned to your store to make a third purchase.
Purchase Probability: The likelihood of making a purchase is around 45 percent higher than that of a first-time customer.
- The Loyal Customer: This is the coveted grail. This is your bread and butter. This is the consumer who buys from you on a regular basis and is likely to recommend you to others.
Purchase Probability: Approximately 54% higher than a first-time consumer.
Below are some approaches you can follow:
- Send a Coupon Code: Including a discount code in the transaction is one of the most effective techniques to increase repeat purchases. According to a study, shoppers prefer discounts on the total billing amount above just product-specific discounts. Furthermore, clients may also choose to pass on their discount code to others who then might make purchases from you.
- Make it a Special Day: Birthdays are a time when people receive a lot of positive attention for all the right reasons. They’re feeling fairly wonderful because their friends and relatives are making a big deal about them, giving them gifts and taking them out to dinner. So take a step forward and do the same. On their birthday, contact them and offer them a discount as a gift from you. They’ll feel more compelled than ever to make another buy straight away.
- Incorporate value into all you do: Customers today are savvy and they can tell when you’re attempting to get more money out of them. Therefore genuinely helping your consumers to obtain exactly what they want without sacrificing quality and feeling good about it not only increases your profits, but also makes them happier in the long run. That involves providing individualised experiences, relevant recommendations and products that are actually worth investing in.
- Send Personalised Discounts and Product Recommendations through Email: One of the most effective strategies to get a repeat purchase is to send email to the clients the offers based on their previous purchase history. While you’re at it, inform them of any additional products they may require in order to use the item(s) they had purchased. For instance, you may enquire “Do you need a sharpener?” if they have recently purchased a set of coloured pencils. According to a recent Campaign Monitor study, personalised emails increase click-through rates by 14 percent and conversion rates by 10 percent on average.
- Don’t Forget About Direct Mail: Yes, it’s a throwback approach. But Direct mail is an excellent approach to cut through the daily barrage of emails that consumers get. It’s easy to dismiss or ignore an email, but it’s much more difficult to dismiss a direct mail offer. Surprisingly, 73 percent of consumers in the United States say they prefer direct mail for brand marketing. Remember to choose a skilled ecommerce web design company to assist in this because direct mail must be eye-catching and visually appealing in order to attract customers.
- Demonstrate Gratitude to Your Customer: Thanking a returning customer has a significant impact. This may appear easy, yet it is quite effective, especially for small businesses. For example: Send a hand-signed thank you card to any customer who makes more than two transactions. Even though the note itself does not have to be written by hand, you will notice benefits if you include a personalised thank you note with your order.
- Make “Exclusive” discounts available to Loyal Customers: Everyone enjoys receiving preferential treatment and feeling like a VIP. As a result, provide your customers preferential access to items. Give them first dibs on sales and discounts before they are available to the wider public. Giving your repeat customers at least one to two days’ early access to these promotions gives them the impression that they are obtaining a significant edge.
- Provide Customer Financing That Is Convenient: Many clients want quick financing alternatives to ensure that a repeat purchase fits into their monthly budget. To re-engage these customers, offer alternative financing options such as monthly instalment plans that allow budget flexibility and real-time credit decisions.
- Use Abandoned Cart Emails or Promotions to Encourage Repeat Purchases: Customers can be retargeted via abandoned basket emails, display ads, sponsored social media and even search. You can use these to show them things that they left in their carts or items that are connected to what they have already purchased. You may also make strategies to reach out to the clients at key points in their purchasing cycle.
- Request Feedback: We’re not talking about a full-fledged survey here as surveys can be vexing. However, there are some customers who might take the time to provide immediate feedback. There are usually two types of customers — those who are extremely joyful and those who are extremely disappointed because of the purchase made. Take advantage of the dissatisfied customers to address their issues and do so in a patient and understanding manner that demonstrates your concern. You can reach out to a firm providing ecommerce web solutions to assist in addressing customer’s feedback.
Conclusion:
The bottom line for attracting loyal clients is to set the objective of establishing a long-term connection with them, in which both parties give and receive from each other over time. Put yourself in the shoes of your potential loyal customer and cater to their desires to feel appreciated and to receive what they want and need from a business. More than what has been described here, there are other techniques to attract repeat purchase customers. You can reach out to a reputed ecommerce web design company to know about the same in detail.
